About Dena Textile Productions
A family business that produces in Europe
Founded in 2001 by Rolf van Eden and Astrid, named after their daughters Donna and Nina. We have our banquet and event textiles produced in North Macedonia, with colour as our hallmark.
Meet
The four behind Dena
At Dena you do not call a call centre. You speak with one of these four, or with someone from their small team in Ede.
Rolf van Eden
Founder
Astrid van Eden
Product Manager
Nina van Eden
General Manager
Donna van Eden
Operations Manager
Astrid van Eden
Product Manager
Nina van Eden
General Manager
Donna van Eden
Operations Manager
The family behind the name
Donna·Eden·Nina·Astrid
The factory in numbers
Scale you feel with every reorder
0
Founded
0
Permanent craftspeople
0+
Regular accounts
0
Countries served
0
Standard colours
0+
Wash cycles guaranteed
Repeatable colour
Bordeaux
#6B1F2C
5 years ago
last year
today
The same shade, batch after batch. Your reorder matches your stock.
Steady hands, steady quality
Our products are made in North Macedonia, at a fixed location where sixty craftspeople work, many of them related to one another. That creates a close-knit working atmosphere and continuous knowledge.
We go there several times a year. It feels like a second home, not an address on a purchasing list. People who have known each other for years, who lunch together, who know each other's children.
By working with a fixed partner, we have a direct grip on colour match, fit and delivery time. Custom work within ten working days. Today's Bordeaux is identical to that of five years ago.
From Wageningen to Ede, under one roof.
Our story began in Wageningen, but we outgrew it. In Ede we built our own head office: a place with room to grow, where office, showroom and warehouse come together under one roof.
Everything sits close together here. Anyone who visits sees and feels the fabrics and colours in the showroom, and the team you get on the phone walks straight into the warehouse. A building that grows with us.
Head office
Ede, Netherlands
Reachable
Mon-Fri 8:30-17:00
Showroom
Open by appointment
Everything in stock, ready to ship.
In our warehouse in Ede the collection is ready and waiting: rows of table skirts, chair covers, top covers and stand-table covers, sorted by model, size and colour.
Order on a working day and your parcel often ships the same day, even when you dress an entire venue in one go.
As considered as our fabrics.
Our building looks as far ahead as the textile we make. With energy label A+++, solar panels on the roof and a sustainable construction, we built for the long term.
Sustainability doesn't stop at the fabric. From the building we work in to colour that lasts 200+ wash cycles: we keep choosing what lasts longer.
The short history
From first table skirt to Europe's workhorse
More than twenty years in the same trade, with the same family at the helm.
2001
Dena Textile Productions
Astrid and Rolf van Eden start Dena, specialised in textiles for hospitality furniture: table skirts, banquet skirts and chair covers, made to measure for restaurants and hotels.
2001-2003
Production in Poland
In the early years, production runs at a factory in Poland.
2003-2010
Fixed production in China
Production moves to Wuxi, China.
2010s
Production moves to North Macedonia
To keep a grip on quality and delivery time, production moves to North Macedonia, where we have worked with a fixed partner ever since.
Cheffix
Step into chef's wear
With twenty years of textile expertise and a working factory, sister brand Cheffix follows: the same craftsmanship, a different product.
Today
A family of 70
The head office in Ede has a small, close-knit team. About 70 craftspeople work at our production site, many of them related to one another. 540+ accounts in 25+ countries run on Dena.
What Dena stands for
Four things that drive us
From the bond within our team to the grip on our production: this is what Dena is all about.
A close-knit family business
Dena is a close-knit family business in the truest sense of the word. For us, it is not only about professional collaboration, but also about the mutual bond that feels like family. Our team is always there for one another, both internally and for our customers. Everyone brings unique expertise and skills, resulting in a well-oiled team that strives for success together.
Supporting the hospitality experience
Our focus is on improving the hospitality experience, with fabrics that fit perfectly and enhance performance. Thanks to our unique production techniques, we deliver the ideal materials for events. Our fabrics are not only functional, but also contribute to the unity and overall atmosphere of your business. You are always welcome in our showroom to experience the quality yourself, and we are ready with excellent service.
A forward-looking outlook
At Dena Textile Productions, innovation drives our success. We take the initiative when it comes to new ideas and developments. Our sustainable production practices are a perfect example: environmentally friendly processes and materials that suit a forward-thinking company. We are always looking for new ideas and trends, and feedback and suggestions from our customers are always welcome, so that we stay ready for the future.
Attention to quality
At Dena, quality is central to everything we do, from our products to our customer relationships. With our fixed production in North Macedonia, we have full control over the production process, allowing us to respond quickly and deliver top-quality products in all sizes. Our in-depth knowledge of textiles ensures products that are comfortable and durable and that meet the needs of our customers.
Certifications and guarantees
Independently tested, quality guaranteed.
Quality you feel, even after hundreds of wash cycles. That's why we have our fabrics and production tested independently, and back every product we deliver with concrete guarantees.
Official certifications
OEKO-TEX Standard 100
Every fabric is independently tested for more than a thousand harmful substances. Safe on the table and in the venue, even under intensive use and industrial washing.
amfori BSCI
Our production follows the BSCI code of conduct for fair, safe and monitored working conditions throughout the chain.
What you can count on
No promises, guarantees
A fixed production line, a fixed dyeing process and always a sample up front. That lets us deliver what middlemen can only hope for.
Fixed production, no middlemen
A fixed production partner and short lines, so a direct grip on colour, quality and delivery time.
Industrially washable, 200+ wash cycles
Spandex and polyester up to 60 degrees, satin up to 30. Stretch products last 200+ wash cycles without sagging or fading.
Repeatable colour, guaranteed
The same Bordeaux as five years ago. On reorder you get exactly the same shade back, batch after batch.
Colour fastness tested per batch
Every dye batch is calibrated visually and by measurement before it goes into stock. No guesswork when reordering.
Custom work within 10 working days
A custom size or colour delivered within ten working days, with a sample up front.
Flame retardant on request
For venues and events with strict fire-safety requirements, we supply flame-retardant versions on request.
Distribution partners
Available through the largest foodservice wholesalers.
Prefer to order through your regular supplier? Dena textiles are in stock at the largest foodservice distributors in the Benelux. Just ask for them, or order directly here.
Available through 11 foodservice wholesalers in the Benelux
In use internationally
From Ede across Europe
Our hospitality textiles dress events in 25+ countries. 540+ regular accounts, from intimate bistros to international hotel chains.
25+
countries served
540+
regular accounts
60
craftspeople
Want to drop by sometime?
Our showroom in Ede is open by appointment. Browse the entire colour chart, feel the fabrics, have a coffee. Or drop by if you are seriously considering custom work.