About Dena Textile Productions
A family business with its own factory in Europe
Founded in 2001 by Rolf van Eden. We make banquet and event textiles in our own factory in North Macedonia, with colour as our hallmark.
Meet
The four behind Dena
At Dena you do not call a call centre. You speak with one of these four, or with someone from their small team in Ede.
Rolf
Owner / Founder
Astrid
Product Manager
Nina
Marketing Manager
Donna
Operations Manager
Astrid
Product Manager
Nina
Marketing Manager
Donna
Operations Manager
Cor
Business Development Manager
Demi
Sales & Product Specialist
Patrick
After-sales Support Specialist
Max
Manager of Happiness
Cor
Business Development Manager
Demi
Sales & Product Specialist
Patrick
After-sales Support Specialist
Max
Manager of Happiness
Sanja
Financial Manager
Robert
Production Manager
Aleksandra
Operations Manager
Elena
Design & Product Developer
Sanja
Financial Manager
Robert
Production Manager
Aleksandra
Operations Manager
Elena
Design & Product Developer
Team Nido
North Macedonia · ±60 skilled professionals
The family behind the name
Donna·Eden·Nina·Astrid
The factory in numbers
Scale you feel with every reorder
0
Founded
0
Permanent craftspeople
0+
Regular accounts
0
Countries served
0
Colours in our range
0+
Wash cycles guaranteed
Steady hands, steady quality
We make our products in our own factory in North Macedonia, where sixty craftspeople work, many of them related to one another. That makes for a close-knit atmosphere and continuous know-how.
We go there several times a year. It feels like a second home, not an address on a purchasing list. People who have known each other for years and who know each other's children.
Because we produce in our own factory, we have direct control over colour matching, fit and lead time. Custom work within ten working days. Today's Bordeaux is identical to that of five years ago.
60
craftspeople
100%
own production
Several
visits per year
From Wageningen to Ede, under one roof.
Our story began in Wageningen, but we outgrew it. In Ede we built our own head office: a place with room to grow, where office, showroom and warehouse come together under one roof.
Everything sits close together here. Anyone who visits sees and feels the fabrics and colours in the showroom, and the team you get on the phone walks straight into the warehouse. A building that grows with us.
Head office
Ede, Netherlands
Reachable
Mon-Thu 8:30-17:00, Fri 8:30-15:00
Showroom
Open during office hours
Everything in stock, ready to ship.
In our warehouse in Ede the collection is ready and waiting: rows of table skirts, chair covers, top covers and stand-table covers, sorted by model, size and colour.
Order on a working day and your parcel often ships the same day, even when you dress an entire venue in one go.
As considered as our fabrics.
Our building looks as far ahead as the textile we make. With energy label A+++, solar panels on the roof and a sustainable construction, we built for the long term.
Sustainability doesn't stop at the fabric. From the building we work in to colour that lasts 200+ wash cycles: we keep choosing what lasts longer.
Cheffix, chef's wear from the same family
Alongside Dena, the same family runs the Cheffix brand: professional chef's wear for hospitality. Both brands are trade names of Dena Textile Productions B.V., with the same head office in Ede and the same production in North Macedonia.
Cheffix builds on the fabric knowledge and craftsmanship with which Dena has made hospitality textiles since 2001. Looking for chef's jackets, aprons or chef's trousers? Then Cheffix is the place to go.
Visit CheffixThe short history
From first table skirt to Europe's workhorse
More than twenty years in the same trade, with the same family at the helm.
2001
Dena Textile Productions
Rolf van Eden starts Dena, specialised in textiles for hospitality furniture: table skirts, banquet skirts and chair covers, made to measure for restaurants and hotels.
2001-2003
Production in Poland
In the early years, production runs at a factory in Poland.
2003-2010
Fixed production in China
Production moves to Wuxi, China.
2010s
Production moves to North Macedonia
To keep control over quality and lead time, production moves to North Macedonia, to our own factory.
Cheffix
Step into chef's wear
With twenty years of textile expertise and a working factory, sister brand Cheffix follows: the same craftsmanship, a different product.
Today
A family of 70
The head office in Ede has a small, close-knit team. About 60 craftspeople work at our production site, many of them related to one another. 540+ accounts in 22 countries run on Dena.
What Dena stands for
Four things that drive us
From the bond within our team to the grip on our production: this is what Dena is all about.
A close-knit family business
Dena is a close-knit family business in the truest sense of the word. For us, it is not only about professional collaboration, but also about the mutual bond that feels like family. Our team is always there for one another, both internally and for our customers. Everyone brings unique expertise and skills, resulting in a well-oiled team that strives for success together.
Supporting the hospitality experience
Our focus is on improving the hospitality experience, with fabrics that fit perfectly and enhance performance. Thanks to our unique production techniques, we deliver the ideal materials for events. Our fabrics are not only functional, but also contribute to the unity and overall atmosphere of your business. You are always welcome in our showroom to experience the quality yourself, and we are ready with excellent service.
A forward-looking outlook
At Dena Textile Productions, innovation drives our success. We take the initiative when it comes to new ideas and developments. Our sustainable production practices are a perfect example: environmentally friendly processes and materials that suit a forward-thinking company. We are always looking for new ideas and trends, and feedback and suggestions from our customers are always welcome, so that we stay ready for the future.
Attention to quality
At Dena, quality is central to everything we do, from our products to our customer relationships. With our fixed production in North Macedonia, we have full control over the production process, allowing us to respond quickly and deliver top-quality products in all sizes. Our in-depth knowledge of textiles ensures products that are comfortable and durable and that meet the needs of our customers.
Certifications and guarantees
Independently tested, quality guaranteed.
Quality you feel, even after hundreds of wash cycles. That's why we have our fabrics and production tested independently, and back every product we deliver with concrete guarantees.
Official certifications
OEKO-TEX Standard 100
All materials we use are OEKO-TEX Standard 100 certified: independently tested for harmful substances. Safe on the table and in the venue, even under intensive use.
amfori BSCI
Our production follows the BSCI code of conduct for fair, safe and monitored working conditions throughout the chain.
What you can count on
No promises, guarantees
A fixed production line, a fixed dyeing process and always a sample up front. That lets us deliver what middlemen can only hope for.
Own factory, no middlemen
Our own factory and short lines, so direct control over colour, quality and lead time.
Washable, 200+ wash cycles
Stretch and polyester are washed at a maximum of 40 °C, cotton damask up to 90 °C. Stretch products last 200+ wash cycles without sagging or fading.
Repeatable colour, guaranteed
The same Bordeaux as five years ago. On reorder you get exactly the same shade back, batch after batch.
Colour fastness tested per batch
Every dye batch is calibrated visually and by measurement before it goes into stock. No guesswork when reordering.
Custom work within 10 working days
A custom size or colour delivered within ten working days, with a sample up front.
Flame retardant on request
For venues and events with strict fire-safety requirements, we supply flame-retardant versions on request.
A dealer near you
Ask where our dealers are.
We help you find a good partner in your area.
- Tell us where and how you want to order
- We find a partner that suits you
- Reply within 1 working day
In use internationally
From Ede across Europe
Our hospitality textiles dress events in 22 countries. 540+ regular accounts, from intimate bistros to international hotel chains.
22
countries served
540+
regular accounts
60
craftspeople
Want to drop by sometime?
Our showroom in Ede is open during office hours, no appointment needed. Browse the entire colour chart, feel the fabrics, have a coffee. Or drop by if you are seriously considering custom work.