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Order before 12:00 PM, delivered tomorrow when in stock

The warehouse in Ede with stock on the racks

Dena B2B

Your own price list, your own portal, your own account manager

For party rental, laundries, hospitality wholesalers and hotel chains. You get your own price list, a B2B environment with live stock and quotes, and API connections for your own system. We review applications on sector and volume, with a reply within one working day.

Our production in North Macedonia
Production in North Macedonia since the 2010sNorth Macedonia
Why work with Dena

No middlemen. Straight from production into your rotation.

We make your banquet textiles in our own factory in North Macedonia and deliver straight to your rotation. That means control over quality, repeatable colours and a price that does not pass through three links. Exactly what party rental and laundries need to make their stock last for years.

  • Own factory in North Macedonia since the 2010s
  • No middlemen, direct control over quality
  • Repeatable colours, identical with every reorder
  • Custom work within 10 working days, with a sample up front

The difference

Standard account vs B2B account

Anyone can create a standard account. B2B is for companies that place recurring, larger orders and need specific terms.

Access

Standard
Create instantly
B2B
Application + approval

Prices

Standard
Standard webshop prices
B2B
Your own price list

Payment

Standard
Upfront via iDEAL, Klarna, in3
B2B
On account, by arrangement

Ordering

Standard
Cart and checkout
B2B
Order basket and quote basket, at your prices

Service

Standard
Standard customer service
B2B
Dedicated account manager

Stock

Standard
Stock indicator on the product page
B2B
Live stock in your catalogue, also per item on request

Stock lead time

Standard
1-3 working days
B2B
Shipped the same working day, if in stock

Custom work

Standard
On request, standard price
B2B
Included, at your own price

Integrations

Standard
—
B2B
Stock API and Order API for your own system

What you get as a dealer

Terms built for recurring purchasing

No one-off deals, but a fixed set of terms you can build your purchasing and your margin on for a full year.

Your own price list

Fixed purchase prices, known in advance, on your own price list.

On account, by arrangement

We agree payment terms and credit room per company. No upfront payment per order, no hassle with separate payments.

Quotes to measure

Build a quote yourself in your own environment. For larger volumes sales reviews it first and works it out for you.

Your own B2B environment

The full catalogue at your prices, current stock, your invoices and your own order history. Reorders go in directly.

Repeatable colours and sizes

The same Bordeaux, the same size with every reorder. Fixed recipes, batch after batch.

Dedicated account manager

One fixed point of contact with a direct line to the factory. They know your stock and your rhythm.

Special orders

Something that is not in the range yet? Request it, we quote it, and it only goes into production once you agree.

API connections

Connect your own webshop or stock system: pull live stock with the Stock API, place orders with the Order API.

Brand book and product photos

The complete brand book, flyers and hi-res product photos per item, ready to use in your own channels and webshop.

The Cheffix and Dena Textile Productions building on the Frankeneng in Ede
Personal advice

The catalogue comes with it. The advice makes the difference.

You simply get a catalogue from us. Your B2B environment holds the full range with your dealer prices, live stock and the product information for every item. But a catalogue does not answer a purchasing question.

For that you need someone who knows the product. Your account manager thinks along about fabric, size and colour for your tables and events, works out a custom series for you and tells you when a different model works better for your customer. That is the difference between ordering and buying together.

One point of contact
A dedicated account manager who knows your file. No ticket number and no changing contact person.
Showroom in Ede
Visit with your buyer or your whole team. See the models, feel the fabrics and see the colours in real life.
Thinking along on custom work
Your own size or colour: we calculate the cost up front, before you commit to a series. Custom-made from 50 pieces per item.

How it works

From application to access in one working day

01

Application

Fill in our B2B application form with your company details, Chamber of Commerce number and expected annual volume.

02

Review

You get a reply within one working day. We assess based on sector, volume and company size.

03

Access

Approved? You immediately get your own price list, a dedicated account manager and access to the B2B environment with live stock.

A reorder that simply matches. The same Bordeaux, the same size, shipped the same day. For anyone running on rental stock, that repeatability is worth its weight in gold.
D

The Dena promise

For party rental & laundries

Application form

Ready for B2B terms?

Fill in the form on the right. You will hear from us within one working day. We assess applications based on sector, volume and company size.

  • Reply within one working day
  • Your own price list
  • Brand book, product photos and API connections
  • Dedicated account manager and your own B2B environment

Prefer direct contact?

No B2B needed? Create a standard account for quick reorders.

Already have a dealer account? Log in to your B2B environment.

Submit an application

Fill in our B2B form

Company details, contact person and expected annual volume. It takes under two minutes and we get back to you within one working day.

To the application form

Already have a dealer account?

Sign in to your B2B environment