
Dena B2B
Your own price list, your own portal, your own account manager
For party rental, laundries, hospitality wholesalers and hotel chains. You get your own price list, a B2B environment with live stock and quotes, and API connections for your own system. We review applications on sector and volume, with a reply within one working day.

No middlemen. Straight from production into your rotation.
We make your banquet textiles in our own factory in North Macedonia and deliver straight to your rotation. That means control over quality, repeatable colours and a price that does not pass through three links. Exactly what party rental and laundries need to make their stock last for years.
- Own factory in North Macedonia since the 2010s
- No middlemen, direct control over quality
- Repeatable colours, identical with every reorder
- Custom work within 10 working days, with a sample up front
The difference
Standard account vs B2B account
Anyone can create a standard account. B2B is for companies that place recurring, larger orders and need specific terms.
Access
- Standard
- Create instantly
- B2B
- Application + approval
Prices
- Standard
- Standard webshop prices
- B2B
- Your own price list
Payment
- Standard
- Upfront via iDEAL, Klarna, in3
- B2B
- On account, by arrangement
Ordering
- Standard
- Cart and checkout
- B2B
- Order basket and quote basket, at your prices
Service
- Standard
- Standard customer service
- B2B
- Dedicated account manager
Stock
- Standard
- Stock indicator on the product page
- B2B
- Live stock in your catalogue, also per item on request
Stock lead time
- Standard
- 1-3 working days
- B2B
- Shipped the same working day, if in stock
Custom work
- Standard
- On request, standard price
- B2B
- Included, at your own price
Integrations
- Standard
- —
- B2B
- Stock API and Order API for your own system
What you get as a dealer
Terms built for recurring purchasing
No one-off deals, but a fixed set of terms you can build your purchasing and your margin on for a full year.
Your own price list
Fixed purchase prices, known in advance, on your own price list.
On account, by arrangement
We agree payment terms and credit room per company. No upfront payment per order, no hassle with separate payments.
Quotes to measure
Build a quote yourself in your own environment. For larger volumes sales reviews it first and works it out for you.
Your own B2B environment
The full catalogue at your prices, current stock, your invoices and your own order history. Reorders go in directly.
Repeatable colours and sizes
The same Bordeaux, the same size with every reorder. Fixed recipes, batch after batch.
Dedicated account manager
One fixed point of contact with a direct line to the factory. They know your stock and your rhythm.
Special orders
Something that is not in the range yet? Request it, we quote it, and it only goes into production once you agree.
API connections
Connect your own webshop or stock system: pull live stock with the Stock API, place orders with the Order API.
Brand book and product photos
The complete brand book, flyers and hi-res product photos per item, ready to use in your own channels and webshop.

The catalogue comes with it. The advice makes the difference.
You simply get a catalogue from us. Your B2B environment holds the full range with your dealer prices, live stock and the product information for every item. But a catalogue does not answer a purchasing question.
For that you need someone who knows the product. Your account manager thinks along about fabric, size and colour for your tables and events, works out a custom series for you and tells you when a different model works better for your customer. That is the difference between ordering and buying together.
- One point of contact
- A dedicated account manager who knows your file. No ticket number and no changing contact person.
- Showroom in Ede
- Visit with your buyer or your whole team. See the models, feel the fabrics and see the colours in real life.
- Thinking along on custom work
- Your own size or colour: we calculate the cost up front, before you commit to a series. Custom-made from 50 pieces per item.
How it works
From application to access in one working day
Application
Fill in our B2B application form with your company details, Chamber of Commerce number and expected annual volume.
Review
You get a reply within one working day. We assess based on sector, volume and company size.
Access
Approved? You immediately get your own price list, a dedicated account manager and access to the B2B environment with live stock.
A reorder that simply matches. The same Bordeaux, the same size, shipped the same day. For anyone running on rental stock, that repeatability is worth its weight in gold.
The Dena promise
For party rental & laundries
Application form
Ready for B2B terms?
Fill in the form on the right. You will hear from us within one working day. We assess applications based on sector, volume and company size.
- Reply within one working day
- Your own price list
- Brand book, product photos and API connections
- Dedicated account manager and your own B2B environment
Prefer direct contact?
No B2B needed? Create a standard account for quick reorders.
Already have a dealer account? Log in to your B2B environment.
Submit an application
Fill in our B2B form
Company details, contact person and expected annual volume. It takes under two minutes and we get back to you within one working day.
To the application formAlready have a dealer account?
Sign in to your B2B environment